Our Story

How Believe in Brighton Came to Be

 

Brighton, MI is Established

Brighton, Michigan, a historic city in Livingston County, was established in 1832. Known for its charming downtown area and vibrant community, Brighton blends small-town appeal with modern amenities, offering a rich history and a welcoming atmosphere.

 

1927 Buy, Build, Believe Campaign Launches

The 1927 “Buy, Build, Believe” campaign was established in Brighton, Michigan, to support local businesses during a period of economic challenge. It aimed to encourage residents to invest in their community by purchasing from local merchants, constructing new developments, and fostering a strong belief in the town’s potential. The campaign’s inspirational messaging promoted an equal playing field for all businesses, emphasizing collective support for Brighton as a whole. Its enduring legacy reflects the community’s resilience and commitment to mutual growth and prosperity.

 

The First Taste of Brighton Festival Is Held

The first Taste of Brighton festival is held. The festival features STEM educational activities, collaborates with local businesses, and includes activities such as dance and performances.

Taste of Brighton Board Is Established

A Taste of Brighton was established to promote Brighton, MI businesses, particularly on Downtown Brighton businesses. Our focus is raising awareness of our developing rural community through an annual summer event. Throughout the year, various activities will build momentum, promote, and create awareness of the event and the community. 

 

Street Construction Shuts Down Downtown & Believe In Brighton Is Born

Businesses in Downtown Brighton faced challenges due to the 2023 street construction, which impacted foot traffic and accessibility. The ongoing construction made it difficult for customers to reach local shops and restaurants, leading to declining sales.

The Taste of Brighton board sought to assist local businesses during the construction. They were inspired by a 1927 Brighton Argus advertisement promoting the need to “Buy, Build, Believe in Brighton,” which the Brighton Area Historical Society posted on social media. It sparked an idea. What if we do something with this? What if we recreate it?

 

Taste of Brighton Board Changes Names

The Taste of Brighton board changed its name to Believe in Brighton while continuing to sponsor and host the Taste of Brighton festival and Ladies Night. This rebranding reflects their commitment to supporting local businesses and fostering community spirit. Despite the name change, their dedication to organizing these popular events and promoting Downtown Brighton remains steadfast.